Introduction to ATG Capabilities and Features
Capabilities and features of the Oracle ATG Web Commerce product suite
The customer relationship lifecycle
Getting Started
The class practice environment
ATG Commerce Reference Store overview
Accessing the ATG Business Control Center (BCC)
The Product Catalog
ATG Commerce overview
ATG Merchandising overview
The catalog hierarchy
Catalog assets: Products, Categories, and SKUs
Working with projects and assets in Merchandising
Catalog presentation
Pricing
The item pricing process
Editing prices in products, SKUs, and price lists
Volume pricing
Assigning price lists to users
Advanced Asset Editing
Editing Collections
Editing multiple assets
Editing assets using Visual Merchandising
Promotions and Coupons
Offering and applying promotions
Viewing promotions in the BCC
Creating, delivering, and redeeming coupons
Creating and exporting coupon batches
Commerce Marketing
Promotion Upsells
Cross selling and upselling
Multisite
Common multisite approaches
Data sharing and site groups
Site administration in the BCC
Multisite best practices
Profiles and Segmentation
Personalization
The user profile
User segments
Scenarios
Building and managing ATG Scenarios
Using Scenario templates
Delivering Personalized Content
Slots
Targeters
Content groups
Personalized email
User Directory
Organizations
Roles
BCC access control
Commerce Personalization
Commerce Scenarios
Dynamic cross and up-selling
Business-to-business commerce
Order approvals
Commerce Search
Commerce Search features
Search administration
Search Personalization
Search Merchandising
Personalizing search results
Results prioritization
Configuration rules
Facets
Dynamic navigation
Creating facets
Nested and category facets
Managing Projects
ATG Content Administration (CA) review
CA Projects and Tasks
Project history
Managing Assets in Content Administration
Asset types
Browsing and editing assets
Creating new assets
Comparing asset versions
Tasks and Workflows
Default and custom workflows
Roles and tasks
Asset lifecycle and locking
Rollback
Asset editing conflict resolution
Testing Changes
The staging environment
One-off deployment target
Preview server
Managing Content Administration
Viewing site status
Planning and initiating deployment and rollbacks
Description:
Managing Your ATG Commerce Solution teaches you how to use ATG's Business Control Center to create a dynamic
and compelling e-commerce experience to attract, convert, and retain customers.
This course is appropriate for on-premises deployments only.
Learn To:
Strengthen customer relationships with dynamic personalization and scenarios
Manage your catalog, other site content, and business processes
Apply ATG technology to business-critical problems
Utilize best practices when designing and managing your site
Promote upsell and cross-sell opportunities
Best Practices and Design Decisions (subhead)
The course will offers 'best practice' advice on applying ATG technology to your organization's needs. You learn about
the out-of-the-box capabilities of ATG's product suite and where to customize your environment to maximize
effectiveness. You also learn about key design decisions when planning your organization's site.
Hands-On Exercises
The hands-on lab exercises start with a guided tour of ATG features, and then move into more advanced skill building.
You will have a chance to explore all major areas of ATG's business management tools.
Modular Approach
This course is divided into several independent modules:
ATG Commerce (merchandising, promotions, catalog management)
ATG Personalization (scenarios, profiles, targeted content)
ATG Search Merchandising
ATG Content Administration
You also have the option of tailoring the course to your organization's needs by choosing the modules that meet your
training requirements.
